The Problem: SK+G was selected to participate in AMC's short-lived reality program, The Pitch. Airing after Mad Men, the series saw two agencies pair off against each other to pitch work for a client.
The Solution: As stated in the brief, Waste Management is more than just a garbage company. They handle all sorts of waste and we were asked to hi light their recycling efforts. Working alongside a creative director, we created a campaign that relied not only on digital and print ads that utilized bold colors, striking typography and simple photography to communicate the idea of Waste Management turning waste into wow.
End Uses: Print ads, outdoor advertising, website for "Wowie Awards" – an awards system for Waste Management clients, and a viral campaign for Waste Management dumpsters that hilkghted their recycling efforts.
