The Problem: Roll20, the world's most popular virtual tabletop (VTT), needed a way to tout its offerings while also distinguishing itself from the competition. Roleplaying games already offer a fairly steep learning curve on their own: There's rules to learn, character actions to know and schedules to arrange in order to play. Adding technology on top of that just adds difficulty.
The Solution: Position Roll20 as the place for game-masters who want to get in and get going. No setting up servers, no pulling out miniatures or setting up projectors. With Roll20's prepared modules, all you need is to create your game and send your players a link to join in their browser. Less prep means more time for you and your friends to tell stories together.
We Set the Table, You Play.
Credits: Created copy during working session with marketing teams, art directed illustrations, created imagery for video call party members
End Uses: Social media posts, social media headers, cross-posted banner ads on DriveThruRPG
