The Problem: Wizards of the Coast released an updated edition of their core rulebooks for Dungeons & Dragons. How does Roll20 sell users on the new edition in a way that feels D&D but also positions roll20 as the best place to play D&D for 2024 and beyond.
The Solution: Create a simple, adaptable look and feel that utilizes the Dungeons & Dragons assets for these updates, but still feels like "Roll20" – inviting, vibrant, and intelligent – in execution.
End Uses: Social media posts, social media headers, blog posts, email marketing, site and paid ads, marketplace covers, and preorder bonuses.
