The Problem: Every year, Roll20 holds a multi-day, online celebration for their users and the roleplaying community at large. How do you communicate a feeling of fun and community every year in an increasingly noisy world? How do you make sure each year is distinct while also feeling "Roll20"?
The Solution: Create a mutable identity that can be applied to all sorts of looks and feels. Because a large variety of assets are created across the marketing team, make sure the system makes sense, is eye-catching, and strives for simplicity.
Credits: 2020 art by Tom Fowler, 2021 art by Yoshi Yoshitani, 2022 art by Heather Vaughn.
End Uses: Social media posts, social media headers, partner graphics, employee swag, banner ads, bespoke landing page graphics, overlays for live streams and events.
